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Practical guides for business analysts, agencies and solopreneurs.

Why freelancers underprice, and the one number that fixes it

Most freelancers set rates from the wrong number. Work out your true minimum hourly rate in two minutes, with a worked example and a free calculator.

Compare hourly, fixed-price and retainer pricing by the rate you actually earn, with a worked example and ways to use each model well.

Utilisation, the share of your week you can bill, decides your rate. See the maths, how to measure yours, and what to change first.

A step-by-step method for pricing a project: line items, buffer, discount, tax and deposit, with a worked quote and a free calculator.

Find the right scope buffer from your own past projects, not a rule of thumb, with a worked example and clauses that make changes billable.

A deposit changes who carries the risk. See how to set deposits and milestone payments, with a worked example and a free quote calculator.

A simple four-number method to estimate monthly leads, customers and revenue from your website traffic, with a worked example and a free calculator.